Adobe Spark Review: Create Graphics, Web Pages and Video Stories. Here’s Our Verdict.

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Adobe Spark puts webpage and graphics creation into the hands of non-professionals and inexperienced web users. The result? Anyone can create graphics and visual presentations to post on websites or social media.
Screenshot of Adobe Spark Features Page
Adobe Spark's web app was designed to let people tell stories online. The app is not a website builder. Instead, you can use their platform to create visual stories to share with your audience in the form of videos, single web pages, and graphics. This is a useful marketing tool for bloggers and businesses alike.

What is Adobe Spark?

Launched in early 2016, Adobe Spark was developed by Adobe Systems as a service offered under Adobe Cloud, a suite of creative software. The inspiration behind their web application was to help people create visual content that won't get lost in a sea of other social media posts.

Their platform was developed for small businesses, bloggers, and social media marketers who lack design experience or the budget to hire a professional designer.

Their tools allow you to create projects on all desktops and iOS devices by downloading their iOS apps. Each tool – posts, pages, and video – has a separate downloadable app. Currently, their applications are not available for download on Android devices.

You can check out creations of other Adobe Spark users in a gallery featured on their web page. This will give you an idea of the types of projects you can create with their app.

What You Can Do with Their Creation Tools

Adobe Spark allows you to create projects with a consistent branded look. All you have to do is upload a logo, choose brand colors, and pick your fonts. These choices can then be automatically applied to all of your creations.


Adobe Spark’s Posts refer to the stunning graphics imagery that you can create using their platform. For example, you can make advertisements, greetings, and presentations with this tool. Post these on social media or send them people on your email list. Either way, visual creations like this are sure to catch the eye of your audience.

To start building a graphic, choose a pre-designed template and add your own text and photo. Try out different themes until you find one that looks best with your text and picture. Then, you can edit your text by resizing and selecting a font from their list of typography options.

You can resize your entire design to make it fit Facebook banners, blog headers, or Instagram posts. Wherever your graphic is going, Adobe Spark ensures it will fit perfectly.


Adobe Spark’s Pages app will let users create elegant and professional one-page websites in minutes. Such as:

  • Presentations
  • Newsletters
  • Invitations
  • Travel Journals
  • Photo stories
  • Portfolios

The web pages created with this software are designed for showcasing and delivering information rather than acting as a fully-functional website. Still, web pages are fully responsive and will perform flawlessly on all devices.

To create a webpage, you start off by entering a title and uploading your own images. Without requiring any design work from you, the app will then create a webpage which contains all of your elements.

For displaying content on your webpage, Adobe Spark uses something called Glideshow. This puts your images in smooth and elegant motion as users scroll down your page. This adds dynamic effects for keeping users interested and engaged while viewing your content.

Choose from many different themes to create magazine-style pages. Switch between themes until you find one that makes your content appear how you want it.

You can also add links to your webpage to direct people to another website. This makes Adobe Spark great for making simple landing pages to drive traffic to your existing website.

You can also embed videos created with Adobe Sparks video tool into your web pages.

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Videos are an engaging piece of content that capture viewers and peak interest. You can stand out on social media by posting your own original videos. Adobe Spark’s Video tool can be used by hobbyists who just want to put together a travel video for friends and family. Or, used by businesses for creating advertisements and announcements.

To create a video, you start by entering the title text, a slogan, and a tagline. Adobe Spark will give you options for the type of video you want to create. For example, you can choose to create promotions, journey stories, or invitations. These selections will provide you with an organized storyboard to follow or you can create a video from scratch

Choose a theme with different visual effects and transitions. Then, add your own pictures, video clips, and text to slides. You can choose to use their free soundtracks, upload your own music, or a record a narration over your video.

Plans and Pricing

Adobe Spark hosts all webpage and video projects on their own Adobe servers. You can embed projects on your site, or link to them, but you will not be able to host their content on your own server. Of course, posts created with Adobe Spark can be hosted anywhere they are posted.

Adobe Spark offers two pricing options. The first of these is free, so it should be considered by anyone who wants to start creating without putting money into it. This free plan comes with everything you need to get started using the platform. You can create stories and projects on multiple devices, but these projects will display the Adobe Spark logo and branding.

This free plan is a good way to try out their platform and tools before paying for it. You can use this free plan for as long as you want.

If you want to replace the Adobe Spark logo with your own, then you will want to consider their paid plan. Paying will also open you your options to their other personal branding features. This plan comes at a low price and you can receive a discount if you commit to a full year subscription.

When you pay for a plan, Adobe Spark allows you to select your own colors and fonts, keep a consistent brand design across your projects, use personal branded templates, and sync branding across your templates with one click. People using their paid plan also have access to live chat and phone support.

Support Page Available to All Users

People using Adobe Spark’s free plan will also need help resources to refer to. This is why Adobe Spark has an organized support page with troubleshooting articles and helpful guides. This page answers questions you may have about setting up an account, creating content, and publishing it.

Who is Adobe Spark for?

Adobe Spark will be useful for anyone who wants to create graphics and stories to share with an audience. Perhaps you want to create videos or slideshows as a hobby to share with friends and family. Or, maybe you’re running an e-commerce store and you want to keep your social media followers engaged with visual posts. Furthermore, bloggers can use Adobe Spark to create featured images for their posts. Their tools allow anyone to make simple visual content to share online without requiring design or coding skills.

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Your Review of Adobe Spark

Are you a former or current Adobe Spark customer? Following your experience, would you recommend them to your nearest and dearest? How do they perform in terms of speed, features, and customer service? Please leave your thoughts in the comment box below and let us know what you think.

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