Impress.ly Review: Is This Website Builder The Future or a Fad? We Find Out.

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Impress.ly is all about automaticity. They’re taking the work out of website building and making it highly accessible to anyone who wants a website. Perfect for people who desire the fastest way to get started online. Since Impress.ly originally started as an app creation company, they put mobile first. This means that their website builder works beautifully on smartphones and tablets in addition to your desktop.

Impress.ly homepage screenshot
Impress.ly homepage screenshot

As a result of their focus on mobile web development, websites built with Impress.ly will be fully functional and appear flawless on all devices.
Impress.ly puts it concisely – “build on any device, for any device”.

Who is Impress.ly Good For?

Impress.ly should be seriously considered by people who want as little involvement as possible in the creation of their website. Impress.ly takes your business name, Facebook page, or website address and intelligently organizes content to create a new website for you. Their biggest selling point is that this only takes a minute. Meaning you can technically have a fully-functioning website created by in under 60 seconds with very little work required by you. However, you will likely want to do some customization an tweaking of your website.

Impress.ly provides plans for both basic website users and people who want to start an e-commerce store. For people who know some code, Impress.ly websites are written in HTML 5. You will be able to add custom code into text editors on the description boxes of their design blocks.

Impress.ly will also be useful if you own a restaurant or other business that takes reservations or appointments. This is because you can add a call button straight to your website, allowing people browsing on their phones to dial you easily.

Plans for Hobbyists, Small Business, and E-commerce

Their basic plan is fairly cheap for providing both a website and included hosting, especially when you consider that they also give you a free custom domain if you sign up for one full year. However, blog functionality is not included in this plan. If you are looking to start a blog, you will have to pay for their slightly more expensive plan geared towards businesses.

Their e-commerce plan is also a fair price considering all that is included with it. This plan will provide features for bloggers, musicians, and entrepreneurs starting a store online. You can upgrade to this plan at any time which will be useful if you decide you want to expand your website to include e-commerce or blogging functions.

If you just want to try out their website builder, you can do so at no cost or risk. You only have to enter payment information when you want to publish your site online. This technically means you have an indefinite free trial for as long as you want.

Customize Your New Website Easily

Once you’ve got an automatically-created website, you can style it even more to suit your exact needs. Impress.ly allows you to change your design, layout, and the content of your website. You can edit the navigation, backgrounds, icons, and the fonts of your website as well. Using Impress.ly’s pre-built blocks, you can adjust, add, and delete different sections on your web pages to make them look exactly how you want.

Hosting and Domains for Your Website

Domains can be registered directly on Impress.ly’s platform. When you do this, you will also be able to create up to 3 professional email addresses. Professional emails are recommended if you’re going to be sending emails to customers or website visitors.

Impress.ly’s plan for businesses will add worldwide CDN to your hosting. This means that your website will be stored on multiple servers all over the world. The result is that visitors to your site will load your content from the server closest to them, making sure everyone enjoys fast load speeds and high performance on your website. Impress.ly does not charge additional hosting costs so you won’t need to worry about bandwidth or disk space.

Or, if you prefer to host your Impress.ly website elsewhere you can opt out of their included hosting.

Impress.ly could be the future of mobile-first web design. Don’t miss out!

Specialized E-commerce Store Builder

For those of you hoping to start your own e-commerce store for the first time, give Impress.ly a try. The company has placed an immense focus on their e-commerce platform. With special templates just for online stores, your product catalog can perform seamlessly and appear professional. Their e-commerce dashboard will let you manage and add unlimited products in your store. Add variants to these products, such as sizes and colors, to increase your customers’ options.

For increasing conversions, add discount codes, sales, or free shipping to your store. Set up your site with a secure check-out and accept PayPal, major credit cards, and even Bitcoin. When a customer makes an order, you will get an email instantly, allowing you to fulfill this order with one tap on your mobile phone.

The mobile site of their store is app-like, meaning it will perform perfectly on all devices. This is important because a large number of consumers now do shopping on their phones.

Increase Search Rankings and Track Visitors

The Impress.ly dashboard includes integration for Google Analytics. This will help you keep an eye on important statistics such as where your visitors are coming from, who they are, and what website pages they are spending time on.

To make your website more visible in Google search results, Impress.ly includes SEO settings that can be added from their dashboard. You can add a title, keywords, and a meta-description for your website to make it more easily scannable for Google to index.

Avenues for Help and Support

For help getting started, Impress.ly has created a comprehensive help page complete with guides on any topic you could need assistance with. Included on this page are a quick start guide and descriptions on how to take advantage of their features. For added assistance, you can call Impress.ly to talk with a specialist or email their support team.

A Mobile-First Website Builder for Beginners

Impress.ly stands out from other website builders by starting with mobile first. With this focus, the company ensures that your websites look and perform perfectly on all devices, not just on desktops. As a result, your site visitors won’t be scared away by a poorly functioning mobile website. In addition, Impress.ly’s automatic website generating tool will get you started on a fast-track to a new website. It’s cheap, it’s easy, and it’s built with the novice users and business owners in mind.

Impress.ly could be the future of mobile-first web design. Don’t miss out!

Your Impress.ly Review

Are you a current or past customer of Impress.ly? Would you recommend them? Please leave your comments below and let our visitors know what you think of Impress.ly's speed, features and customer service.

Ji Guo is a tech writing wizard. He specializes in digital marketing and startups but also uses his keen web development knowledge and tech life experience to write about web hosting and development for HTML.com and our sister websites.
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