What have your favourite blogs got in common? Despite the subject matter, and the quality of content, they’ll almost certainly build a readership by publishing timeless articles: information that readers refer back to over and over, and articles that hook in new readers all the time.
This content is known as evergreen content. Like pine trees that never lose their color, evergreen articles stay relevant for years.
Building Evergreen Strategies
Evergreen articles should form the backbone of every blog, including yours. But evergreen content isn’t easy to compose. Many blogs publish short-term content, such as news stories, which simply won’t bring in readers once the topic is ‘old hat’.
To be evergreen, content must tick one or more of these boxes:
- Highly ‘Google-able’: should answer common questions that are constantly relevant to searchers
- Interesting long past its publication date
- Pull in traffic consistently over months, or years
- Lacking an expiry date
If it’s done right, evergreen content is the best investment you can make. It bolsters Search Engine Optimization (SEO), helps with link building and ensures Google sees your blog as a source of quality information.
Finding Evergreen Ideas
Coming up with ideas to populate your evergreen content calendar isn’t easy. To help, we’ve compiled 50 evergreen content ideas. Regardless of your business or niche, you should be able to pick out 10-20 and blog about them right away.
- Review the services you use every day. Other businesspeople want to know whether services are worth using, so share your experience and tell them.
- Publish top tips that will help people understand your industry. Your aim is to gear these tips towards customers – people that will eventually buy from you – not your peers.
- Use Google Trends to find topic ideas that are on their way up – not declining. While trends are time-sensitive, some are on a journey to becoming evergreen. Catch them early and build on that traffic potential.
- Think of niche topics. These will attract a steady flow of interest, and you will have very little competition for the keywords.
- Define acronyms that are common in your line of work. Your customers are probably wondering what they mean.
- Cover a relevant historical or cultural subject in detail. Everyone needs facts and figures in a hurry; that’s why everyone knows about Wikipedia.
- Write help documents. Select keywords carefully so that your help content will appear in Google searches for those products and services. Keep it relevant to your business, too.
- Serialise a tutorial over several posts. Serialising content is a great way to build internal links.
- Define technical terms. Your readers may struggle with other pieces of content without definitions, so a technical definitions blog is a great way to gain links from your own blog and other people’s.
- Write about evergreen videos. Choose something relevant from YouTube, embed it and add your own spin in a blog post. Funny cat videos are one of the best examples of evergreen content on the web.
- Cover the history of a sporting event. It will bring in traffic for years, and will not date if it’s done right.
- Publish a podcast that will stand the test of time. Audio content is relatively easy to produce; just steer clear of chatting about current affairs.
- List helpful resources for fellow businesspeople. List posts are always very readable if structured correctly, and people will bookmark a well-structured post.
- Write Frequently Asked Questions about your business or industry. Get inspiration from social media posts and existing users or customers.
- Publish a post about yourself and your skills. People are inherently curious and will enjoy finding out more about you.
- Take inspiration from non-evergreen topics. If you want to build traffic, blogging about the news isn’t the best way, but publishing analysis after a big event can bring you evergreen traffic
- Write about annual events that will come around year after year. While seasonal blogs aren’t evergreen in the short term, they will bring spikes in traffic every time that date rolls around in the calendar.
- Publish client testimonials. Testimonials are a great way to inspire trust in your products and services, and they can be a great source of long tail keywords.
- Research and write a killer biography. Make it relevant to your business by choosing an industry legend or trailblazer.
- Write glossaries of terms. These are another type of list post, and they can be great for incoming links as well as organic search traffic. Just try to write a little content about each glossary definition to bulk up the post.
- Curate a list of several blogs on a niche topic. If this helps to build an audience, you can make it a regular feature.
- Answer your new clients’ questions in a blog. Often, we write fantastic content in emails that should be published for everyone to enjoy.
- Write a case study. It’s best to promote your relationship with a client that you work with long term so that the content never dates.
- Create a list of useful resources for a newbie starting up in your industry. Helping others is a great way to build trust and get shared.
- Write strategies for common problems. Saving money, losing weight, switching jobs and balancing business budgets are all great topics.
- Write about product or service features in detail. This can help to reinforce those valuable long tail keywords.
- Reveal the way you work and your strategy for being productive. Many businesses stall because people lose momentum, so motivational blogs can help draw traffic from a wide audience.
- Write about other timeless content that might be useful to your readers. Cookbooks and reference books are good examples.
- Publish humorous insights into your industry. Blogs that make people laugh are great candidates for social sharing.
- Serialise your e-book. Break the content out into separate blogs, each with a link to the PDF version.
- Tell the story of your company’s biggest achievement. Self-promotion is no bad thing.
- Think of an on-going offer to promote, such as a free gift or a coupon code. People are always searching for discounts and offers prior to making a purchase.
- Publish a recipe (if it’s relevant to your business!). Recipes never get old.
- Write about those jargon terms that your new customers struggle with. Explaining the background behind the jargon helps it to sink in.
- Write an annual post on a topic that can be updated in every year that follows. One good example is an annual staff survey, industry report or piece of research.
- Publish a customer survey with no closing date. This can be very useful for getting feedback from potential customers.
- Create a training course on Udemy and link to it from your blog. People love learning independently online, particularly if the course is free.
- Bust myths about your industry. You have unique insider knowledge – so use it!
- Write about ‘known errors’ with devices or equipment that you use in your job. If you have a workaround, you will bring in traffic from people with the same problem.
- Publish an interview with a thought leader in your niche. Try to put an editorial spin on the interview so that it reads like a magazine article, rather than a questionnaire.
- Write about your favourite ‘life hacks’ for getting work done faster. Increased productivity is a topic everyone loves to read about.
- Have at least one how-to post about Christmas on your blog. Even the most obscure Christmas topic will get hits as December approaches.
- Rethink a common viewpoint. Publish your own unique opinion on a topic that has been covered in depth by others. You will probably get linked to, providing you are honest about your views.
- Offer 10 ways to… do something! Numbered lists are great for evergreen content ideas, and readers love them because they know exactly how much time they’ll need to invest in reading the post.
- Compose beginner tips for novices. People who need help with something may eventually choose to hire you to do it for them.
- Embed presentations and magazine content with your own viewpoint and commentary. SlideShare and Scribd are both great resources.
- Link older related posts together so they become evergreen as a group. For example, time-sensitive posts can become more useful if they track a situation as it evolves.
- Edit old posts on your blog. If you have published articles that have gone stale, edit the articles to retain the evergreen content while discarding anything that’s old news.
- Write quality content. When it comes to blog posts, there is no point rushing to create masses of thin content. Publish posts that people really want to read, like and share.
Take-Aways on Evergreen Content
Evergreen content is the foundation of every great blog. As Google demands higher quality, businesses are investing more, and that means content needs to stand the test of time to be worth publishing.
If your content never goes out of date, it will always pull in new readers. Be specific, don’t be too technical, and stick closely to your niche. Once your evergreen content strategy is in place, you’ll never need to worry about building traffic again.